Employees are encouraged to question their own personal methods and their work as well. Employees are influenced by Nike’s eleven management maxims and their athlete focused customer base. Nike’s management maxims are eleven simple statements that promote the core source of innovation within the company. Two of them are, “It is our nature to innovate”, and, “Be a sponge” Waite, 2014. The first one says, “The company sees innovation as one of its core organizational competencies” Waite, 2014. The second one says, “Employees at Nike are encouraged to be curious and open to new ideas, whatever their source” Waite, 2014.
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