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The training of USAA employees is unique because it provides particular capabilities of how they should act ethically with their customers who are mostly military members. USAA is dedicated to their customers and they want their employees to understand the perspectives of the customers they serve. The training process for USAA employees is, “Essentially a ‘boot camp’ for employees, a 10 week experience, simulating the challenges that military personnel experience every day. Trainees are given stern commands, heavy gear to wear, and military standard meals ready to eat MREs for lunch” Fleurke, 2009. The training allows employees to acquire a sense of support and compassion with the majority of USSA’s customers before they begin to respond to the respected needs of a customer. The 10 week experience also includes running several miles in formation and marching together daily which is, “One of many things USAA does to better educate its employees about the armed services” Shevory, 2014. A better understanding of a company’s customer makes for a better service that an employee can provide to that customer. A USAA employee is exposed to a minor glimpse of what the life of military member is like. “The company takes every opportunity to remind employees what USAA’s customers’ lives are like” McGregor, 2005. The 10 week experience does not only include physical challenges. USAA employees include hundreds of military veterans who share their experiences during training.